The Great Dame of Danes
A profile on Cinnamon Ellison, who finds the perfect fit for the biggest dogs.
Hi, I'm Aaron
Features. Creative copy. Strategy. Well-rounded, but still sharp.
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Stories
What makes a story great are the humans behind it and how they answer “why?” That’s what I’ve spent my career asking, from community profiles and sports features to local business coverage. My work has appeared in Charlotte Magazine, Charlotte Parent, Lake Norman Currents and Charlotte Weekly, among others. Click below for more.
Copy
Great copy doesn’t spout value props. It delivers them in a way that keeps your ideal customer from feeling marketed to. It answers questions and builds rapport. It’s clear, confident and impossible to scroll past. Click below to see a sampling of my work in action.
Specialties & Skills
Brand Messaging
Clarify your value prop. Define your ideal customer. Say something they'll remember.
Feature & Narrative Writing
Reported, researched and readable. I bring journalistic polish to every piece.
Content Strategy
Big-picture thinking. Calendar planning. Tone-of-voice crafting. I love all of it.
Copywriting
From snappy headlines to full-funnel support, I write words that work.
Email & Newsletter Strategy
Subject lines that beg to be opened. Scroll-stopping body copy.
Web Copy
Clear, deliberate and built around your customers.
Other Tools in the Box:
- AP Style fluency
- WordPress & CMS experience
- Press releases & white papers
- Script writing
- B2B/B2C versatility
- Team collaboration & editorial process building
Connect here
Whether you’re hiring, collaborating or just want to talk shop, here are a few ways to reach out.
Email: AaronGarcia1@gmail.com
LinkedIn: LinkedIn.com/in/aaron-garcia-clt