Aaron Garcia

Storyteller | Copywriter

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Stories

My work has appeared in Charlotte Magazine, Charlotte Parent, Lake Norman Currents and Charlotte Weekly, among others. Click below for more.

Charlotte Magazine • February 12 2019

Life Lessons: Vic Howie, Founder of U.S. National Whitewater Center

It's been more than 18 years since Vic Howie, his belly full of red wine, grabbed a napkin and sketched what is now the U.S. National Whitewater Center. It was a doodle that launched a thousand rafts, leading to what Howie calls "one of the craziest start-ups in North Carolina, ever."

Charlotte Magazine • March 12 2019

What Happened With the Cross Charlotte Trail?

Article from Charlotte magazine discussing the disastrous budgeting shortfall that threw the XCLT trail project into disarray.

Charlotte Parent • June 12 2019

Charlotte’s Big League Sports Teams

A recap in Charlotte Parent magazine of the local professional sports teams and family-friendly perks to help you get the most for your money.

Lake Norman Currents • July 3 2019

The Great Dame of Danes

How Ruff Love’s Cinnamon Ellison finds the perfect fits for the biggest dogs.

Lake Norman Currents • March 3 2020

Explore With a Pour

With Lost Worlds Brewing, David Hamme wants to create a brewery that has the feel of "an explorers' club of yesteryear." Think globes, artifacts, maps with little flags stuck into them — the type of place where Indiana Jones and Marco Polo would tip a few back while listening to Hiram Brigham's tales of discovering Machu Picchu.

Members of Dads Doing Better drink beer at a picnic table in the Lake Norman, NC area.

Lake Norman Currents • June 3 2026

The Brotherhood of Fatherhood

Turns out, dads can drink beer AND do better.

Lake Norman Currents • June 3 2026

Roll Model

Fox Sports’ Kaitlyn Vincie talks about motherhood, her career, and how she keeps it all on track.

Lake Norman Currents • June 4 2026

Beer and Burpees

Sure, a toned stomach has plenty of other villains, but beer is the jiggly Joker to its Batman. It's been that way since fermentation was first wielded. Beer even has its own type of belly. Can high fructose corn syrup or polyunsaturated fats say that?

Lake Norman Currents • June 4 2026

The Numbers Game

Mooresville resident's love for the game adds up to a shot with the Yankees.

Lake Norman Currents • June 4 2026

JollyRogerBrew's One-Man Crew

Brewer Tony Phillip sees big gains with his small-batch beers.

Lake Norman Currents • June 4 2026

What’s in a Name?

A chat with the Fittipaldi brothers as they steered into their famous lineage while starting careers of their own.

Charlotte Weekly • July 25 2026

Steele Standing

United Faith girls basketball coach finds strength to cope with tragedy and new job — all at same time

So Much More Than a Game

Legendary NC coach Bruce Hardin reflects on son Blair’s early fight for life before the two faced off for the first time as coaches

Copywriting

Great copy doesn’t spout value props. It delivers them in a way that keeps your ideal customer from feeling marketed to. Click below to see my work in action.

Specialties & Skills

Feature & Narrative Writing

Thoughtful, in-depth stories, reported and written by a human.

Brand Messaging

Clarify your value prop. Define your ideal customer. Say something they'll remember.

Content Strategy

Big-picture thinking. Calendar planning. Tone-of-voice crafting.

Copywriting

From snappy headlines to full-funnel support, I write words that work.

Email & Newsletter Strategy

Subject lines that beg to be opened. Scroll-stopping body copy.

Web Copy

Clear, deliberate and built around your customers.

Other Tools in the Box:

AP Style fluency
WordPress & CMS experience
Press releases & white papers
Script writing
B2B/B2C versatility
Team collaboration & editorial process building

About Me/Resume

Connect here

Whether you’re hiring, collaborating or just want to talk shop, here are a few ways to reach out.

Email: AaronGarcia1@gmail.com

LinkedIn: LinkedIn.com/in/aaron-garcia-clt