Well-rounded, but still sharp.
Role: Write print ads for membership magazines and event programs that highlight product value props while still applying international regulatory guidelines AND remaining culturally resonant.
Markets: Taiwan, Hong Kong, (Taiwan’s marketing copy is produced in Chinese only), US
Industries: Health & wellness, beauty, home & garden, B2C, B2B
Notes:
* Taiwan and Hong Kong are the company’s top performing markets
* For more, scroll down to the sections Emails and Press Releases
Role: Supported Medicare enrollment drives with direct mail and membership initiatives (in addition to main role as lead content writer); contributed to the top enrollment periods in company history.
Markets: US seniors age 64 & under
Industries: Health care
Note: Scroll down to Content Writing for web writing and content samples
Role: supported the company’s ReLaunch and general recruiting campaigns by conducting interviews and writing stories and social posts
Markets: Female engineers who have left the workforce and other nontraditional candidates
Industries: Engineering/HVAC
Role: One of my favorite projects, i joined the PortaPros team to lead a website rebuild that cemented the company as a trusted local resource to the different industries servicing Idaho’s Treasure Valley region. I interviewed leadership, staff and clients to identify ideal customer types, then crafted individual landing pages for each. Project also included product descriptions and marketing materials.
Markets: B2C and B2B (agricultural, brewing/events, construction, etc.)
Industries: Sanitation
Role: Researched and wrote blog posts to establish local tech firm’s online presence and improve search results
Markets: B2B (specifically small businesses)
Industries: Business tech
Note: The vast majority of my agency samples died with my old Dell hard drive. These five PDFs offer a glimpse into the array of clients, industries and writing I had the chance to work on in my first copywriting role.
Markets: B2C
Industries: Travel, consumer goods, publishing, etc.
GoHealth (Health care and Medicare content writing & SEO)
Avoid Medicare Late Fees by Knowing When to Enroll
Miss Your Medicare Initial Enrollment? What You Should Know.
Medicare Part B Costs, Premium, & Deductible for 2025
Do You Qualify for Assistance with Medicare Costs?
You May Qualify for Assistance with Paying Prescription Drug Costs
Medicare Part B Enrollment and Eligibility, 2025
Does Medicare Cover Telehealth & Telemedicine?
What Does Medicare Not Cover?
Illumiflow
Understanding Low-Level Laser Therapy for Hair Loss
Why Choose Illumiflow Over Other Laser Cap Brands
Holistic Hair Growth: The Complete Guide to Regrowing Your Hair Naturally
OnePointe Solutions
Market America Worldwide | SHOP.COM*
Market Hong Kong (editing and headline writing)
Market Malaysia (editing and headline writing)
*More samples available on request
Market America Worldwide | SHOP.COM
Market America (Taiwan) – Sky-High Demand for Market Taiwan 2025 Annual Convention Leads to Sell Out
Market America Wins Third Better Business Bureau (BBB) Torch Award for Ethics
GoHealth – A Mental Burden: New GoHealth Report Details Seniors’ Struggle With Social Distancing
Caring For Aging Parents: New GoHealth Study Details How Gen Xers and Millennials Are Impacted
Survey: Older Adults Balance Caution with Lifestyle Changes Amid Vaccine Progress
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Email: AaronGarcia1@gmail.com
