Well-rounded. But still sharp.
Hi, I’m Aaron Garcia, a senior copywriter, editorial writer and headline surgeon with a taste for clean messaging and bold ideas.
If you're a recruiter, creative director or simply copy-curious — dive in.
Copywriting
Print ads, web copy, social media and more across several industries. For more, including marketing emails, blog writing and press releases, visit my Portfolio page.
But wait, there's more!
Editorial
My work has appeared in Charlotte Magazine, Charlotte Parent, Lake Norman Currents, Charlotte Weekly and more.
The Great Dame of Danes
A profile on Cinnamon Ellison, who finds the perfect fit for the biggest dogs.
The Brotherhood of Fatherhood
How the group Dads Doing Better bonds over brews
Roll Model
A profile on new mom and Fox NASCAR host Kaitlyn Vincie
Where the Hearth Is
How Barrel & Fork is breaking new ground in an old space
New Home for a Lost Cajun
How an authentic cajun food chain found its way to Huntersville
Beer and Burpees
How Eleven Lakes Brewing and Crossfit 926 formed an unlikely team
The Numbers Game
Mooresville resident's love for the game adds up to a shot with the Yankees
Jolly Roger Brew's One-Man Crew
Brewer Tony Phillip sees big gains with his small-batch beers.
Charlotte Sports Scene for Families
With a pro team in pretty much every sport, there’s always a game (or race) to take your kids to in Charlotte. Even better, they all have family-friendly extras to help you get the most for your ticket price.
Carolina Panthers
Bank of America Stadium, 800 S. Mint St., Charlotte
If your definition of tailgating now includes towing tiny ones around, the Carolina Panthers have you covered. Panthers in the Park, held before each home game at Romare Bearden Park, lets kids practice their skills whil...
Carolina Panthers
Bank of America Stadium, 800 S. Mint St., Charlotte
If your definition of tailgating now includes towing tiny ones around, the Carolina Panthers have you covered. Panthers in the Park, held before each home game at Romare Bearden Park, lets kids practice their skills whil...
What Happened With the Cross Charlotte Trail?
THE CROSS CHARLOTTE TRAIL, as an idea, has always been bigger than 31 miles of greenway park from Cabarrus County to the South Carolina line.
Proposed in 2012, the trail, abbreviated as XCLT, was meant to be a practical pedestrian thoroughfare that would link already built greenways and provide people along the route more options for getting around an increasingly traffic-choked city. It would place park land within walking distance of 140,000 Charlotteans, boosting the city’s low ranking for ac...
Proposed in 2012, the trail, abbreviated as XCLT, was meant to be a practical pedestrian thoroughfare that would link already built greenways and provide people along the route more options for getting around an increasingly traffic-choked city. It would place park land within walking distance of 140,000 Charlotteans, boosting the city’s low ranking for ac...
Life Lessons: Vic Howie, Founder of U.S. National Whitewater Center
IT'S BEEN MORE than 18 years since Vic Howie, his belly full of red wine, grabbed a napkin and sketched what is now the U.S. National Whitewater Center. It was a doodle that launched a thousand rafts, leading to what Howie calls “one of the craziest start-ups in North Carolina, ever.”
Room for Improvement
The wrestling remodel at Davidson College continues under second-year coach Andy Lausier.
There's more where that came from.
Specialties/Superpowers
Brand Messaging
Clarify your value prop. Define your ideal customer. Say something they'll remember.
Editorial Writing
Reported, researched and readable. I bring journalistic polish to every piece.
AI Prompt Engineering
Glad I was forced to adapt (resistance is futile). I use AI as a creative microwave, not a crutch.
Content Strategy
Big-picture thinking. Calendar planning. Tone-of-voice crafting. I love all of it.
Copywriting
From snappy headlines to full-funnel support, I write words that work.
Email & Newsletter Strategy
Subject lines that beg to be opened. Scroll-stopping body copy.
Web Copy
Conceived and written to engage.
Other Tools in the Box:
- AP Style fluency
- WordPress & CMS experience
- Press releases & white papers
- Script writing
- B2B/B2C versatility
- Team collaboration & editorial process building
Connect here.
Whether you’re hiring, collaborating or just want to talk shop, here are three ways to reach out.
Email: AaronGarcia1@gmail.com
LinkedIn: LinkedIn.com/in/aaron-garcia-clt